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Distinguished Research Fellow

Name	Chingching Chang
Title	Distinguished Research Fellow
Education	Ph.D. in Mass Communication, University of Wisconsin, Madison
Research Topic	Media Effects, Media Psychology, Consumer Psychology
Office TEL	02-2789-8189
Email	chingchingchang@gate.sinica.edu.tw

Publication List:

Journal Papers

Chingching Chang，accepted，〈Effects of Responsibility Appeals for Pro-Environmental Ads: When Do They Empower or Generate Reactance?〉，《Environmental Communication-A Journal of Nature and Culture》。

Chingching Chang, accepted, “Cross-Country Comparison of Effects of Early Government Communication on Personal Empowerment During the COVID-19 Pandemic in Taiwan and the United States”, Health Communication.

Chingching Chang, 2020, “Self-control–centered empowerment model: Health consciousness and health knowledge as drivers of empowerment seeking through health communication”, Health Communication, 35, 1497-1508.

Chingching Chang, accepted, “How Morality Judgments Influence Humor Perceptions of Prankvertising”, International Journal of Advertising.

Chingching Chang, accepted, “How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being”, Journal of Advertising.

Chang, Chingching, Wu, Chung-li, 2019, “Model of Behavioral Strategies for Coping with Party Ambivalence”, Political Science, 71(1), 17-39.

Chingching Chang, 2019, “Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition”, Journal of Social and Personal Relationships, 36(8) 2528–2548.

Chingching Chang, Wei-shang Chang, Wan-yun Yu, 2019, “Effects of the Number of Advertised Brands in a Choice Set: A Meta-Cognitive Process”, Psychology & Marketing, 36(5), 502-519..

Chingching Chang, Wei-na Lee, Yuping Liu-Thompkins, 2019, “Advertising in Asia: Theories and Implications for Practice”, Journal of Advertising, 48, 417–436.

Chingching Chang, 2018, “How salient pictures in magazine advertisements bias consumers' preference construction: A comparison with product pages in e-stores applying dual system model”, Journal of Consumer Behaviour, 17(2), 123-140.

張卿卿，2017，〈政黨雙歧不確定的糾結：成因、決策過程、媒體接收與行為意向〉，《中華傳播學刊》，第32卷，頁167-202。

Chingching Chang, 2017, “A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects”, Journal of Advertising, 46(4), 487-502.

Chingching Chang, 2017, “Methodological Issues in Advertising Research: Current Status, Shifts, and Trends”, Journal of Advertising, 46(1), 2-20.

張卿卿，2016，〈媒介作為娛樂的功能：以網路購物為例探討〉，《中華傳播學刊》，第29卷，頁3-43。

張卿卿，2016，〈線上影音接收、傳散與產製上傳行為探討：多元動機之觀點〉，《中華傳播學刊》，第30卷，頁61-107。

Chingching Chang, 2016, “Responses to conflicting information in computer-mediated communication: Gender difference as an example”, New Media & Society, 18(1), 5-24.

Chingching Chang, 2016, “Before–after Appeals: A dual-route effect model”, International Journal of Advertising, 35(2), 301-324.

Chingching Chang, 2016, “Behavioral Recommendations in Health Research News as Cues to Action: Self-Relevancy and Self-Efficacy Processes”, Journal of Health Communication, 21(8), 954-968.

Chingching Chang, 2015, “Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings”, Science Communication, 37(5), 602-634.

Chingching Chang, 2015, “Inaccuracy in Health Research News: A Typology and Predictions of Scientists' Perceptions of the Accuracy of Research News”, Journal of Health Communication, 20(2), 177-186.

Chingching Chang, 2015, “Self-construal and Facebook activities: Exploring differences in social interaction orientation”, Computers in Human Behavior, 53, 91-101.

張卿卿，2014，〈從認知與情感雙歧檢視臺灣民眾的廣告規避與趨近行為〉，《中華傳播學刊》，第25卷，頁71-98。

Chingching Chang, 2014, “The Influence of Ambivalence Toward a Communication Source: Media Context Priming and Persuasion Polarization”, Communication Research, 41(6), 783-808.

Chingching Chang, 2014, “When New Commercials Do Not Meet Expectations”, Journal of Advertising, 43(4), 359-370.

Chingching Chang, 2014, “Why do Caucasian advertising models appeal to consumers in Taiwan? A cue-triggered value-expressive framework”, International Journal of Advertising, 33(1), 155-177.

Chingching Chang, 2014, “Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising”, Journal of Advertising, 43(3), 211-227.

Chingching Chang, Ran Wei, Ven-Hwei Lo, 2014, “Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions”, Media Psychology, 17(4), 420-450.

Chingching Chang, 2013, “Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising”, Health Communication, 28(8), 822-834.

Chingching Chang, 2013, “Men's and Women's Responses to Two-Sided Health News Coverage: A Moderated Mediation Model”, Journal of Health Communication, 18(11), 1326-1344.

Chingching Chang, 2013, “Imagery Fluency and Narrative Advertising Effects”, Journal of Advertising, 42(1), 54-68.

張卿卿，2012，〈科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響──以科學知識觀點與認知基模理論來探討〉，《科學教育學刊》，第20卷第3期，頁193-216。

Chingching Chang, 2012, “How people tell an ad story: Western vs. Asian styles”, Asian Journal of Communication, 22(3), 235-252.

Chingching Chang, 2012, “Is that website for me? Website-Self Congruency Effects Triggered by Visual Designs”, International Journal of Advertising, 31(4), 835-860.

Chingching Chang, 2012, “News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example”, Health Communication, 27(2), 111-123.

Chingching Chang, 2012, “The Role of Ad-Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model”, Psychology & Marketing, 29(12), 956-967.

Chingching Chang, 2012, “The effectiveness of advertising that leverages sponsorship and cause-related marketing: A Contingency Model”, International Journal of Advertising, 31(2), 317-338.

Chingching Chang, 2012, “Ambivalent Attitudes in a Communication Process: An Integrated Model”, Human Communication Research, 38(3), 332-359.

Chingching Chang, 2012, “Effectiveness of consensus information in advertising: The moderating roles of situational factors and individual differences”, JOURNAL OF BUSINESS AND PSYCHOLOGY, 27(4), 483-494.

Chingching Chang, 2011, “The effects of ad-induced and context-induced affect on online and offline judgments of health ads”, Asian Journal of Communication, 21(6), 523-543.

Chingching Chang, 2011, “The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators.”, Journal of Advertising, 40(3), 43-58.

Chingching Chang, 2011, “The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store”, Journal of Interactive Marketing, 25(3), 159-168.

Chingching Chang, 2011, “Opinions From Others Like You: The Role of Perceived Source Similarity”, Media Psychology, 14(4), 415-441.

Chingching Chang, 2011, “Enhancing Self-Referencing to Health Messages: Implications for Public Health Campaigns.”, Journal of Consumer Affairs, 45(1), 147-164.

Chingching Chang, 2011, “Feeling Ambivalent About Going Green: Implications for Green Advertising Processing”, Journal of Advertising, 40(4), 19-32.

張卿卿，2010，〈台灣選舉中的競選廣告與議題/特質所有權認知〉，《傳播與社會》，第11卷第1期，頁31-70。

Chingching Chang, Hairong Li, 2010, “Why are childlike portrayals appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the U.S.”, International Journal of Advertising, 29(3), 451-472.

Chingching Chang, 2010, “The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies”, Health Communication, 25(8), 670-680.

Chingching Chang, 2010, “Making unique choices or being like others: How priming self-concepts influences advertising effectiveness”, Psychology and Marketing, 27(4), 399-415.

Chingching Chang, 2010, “Message framing and interpersonal orientation at cultural and individual levels: Involvement as a Moderator”, International Journal of Advertising, 29(5), 765-794.

張卿卿、羅文輝，2009，〈政論性談話節目影響之探討〉，《新聞學研究》，第98卷，頁47-91。

張卿卿，2009，〈競選廣告之效果探討：以議題所有權策略為例〉，《中華傳播學刊》，第16卷，頁93-130。

Chingching Chang, 2009, “Psychological Motives Versus Health Concerns: Predicting Smoking Attitudes and Promoting Antismoking Attitudes”, Health Communication, 24(1), 1-11.

Chingching Chang, 2009, “Repetition Variation Strategies for Narrative Advertising”, Journal of Advertising, 38(3), 51-66.

Chingching Chang, 2009, “"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising”, Journal of Advertising, 38(1), 21-34.

Chingching Chang, 2009, “Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion”, SEX ROLES, 61(5-6), 434-447.

Chingching Chang, 2009, “Enhancing the Effectiveness of Antismoking Messages via Self-Congruent Appeals”, Health Communication, 24(1), 33-40.

Chingching Chang, 2009, “Effectiveness of promotional premiums: The moderating role of affective state in different contexts”, Psychology and Marketing, 26(2), 175-194.

Chingching Chang, 2008, “The Effectiveness of Using a Global Look in an Asian Market”, Journal of Advertising Research, 48(2), 199-214.

Chingching Chang, 2008, “Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion”, Journal of Advertising, 37(3), 19-32.

Chingching Chang, 2008, “Increasing Mental Health Literacy via Narrative Advertising”, Journal of Health Communication, 13(1), 37-55.

Chingching Chang, 2008, “Ad framing effects for consumption products: An affect priming process”, Psychology and Marketing, 25(1), 24-46.

張卿卿、羅文輝，2007，〈追求知識、認同或娛樂？政論性談話節目內容與閱聽眾收視動機的探討〉，《新聞學研究》，第93卷，頁83-139。

張卿卿，2007，〈情境引發情感對於高低涉入商品廣告效果之影響〉，《廣告學研究》，第27卷，頁57-77。

Chingching Chang, 2007, “Ideal Self-Image Congruency as a Motivator for Smoking: The Moderating Effects of Personality Traits”, Health Communication, 22(1), 1-12.

Chingching Chang, 2007, “Politically Mobilizing vs. Demobilizing Media: A Mediation Model”, Asian Journal of Communication, 17(4), 362-380.

Chingching Chang, 2007, “The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies”, Journal of Advertising, 36(1), 21-35.

Chingching Chang, 2007, “The Interplay of Candidate-Initiated and Journalist-Initiated Agendas in the 1996 and 2004 Taiwan Presidential Elections”, Asian Journal of Communication, 17(1), 1-23.

張卿卿，2007，〈Blurring the line between advertising and editorial: The content and effectiveness of advertorials〉，《管理評論》，第26卷第3期，頁55-78。

Chingching Chang, 2007, “Diagnostic Advertising Content and Individual Differences: Testing a Resource-Matching Perspective with a Taiwanese Sample”, Journal of Advertising, 36(3), 75-84.

張卿卿，2006，〈網路的功與過：網路使用與政治參與及社會資產關係的探討〉，《新聞學研究》，第86卷，頁45-90。

張卿卿，2006，〈競爭情境下廣告重複與廣告變化策略的效果〉，《管理學報》，第23卷第6期，頁765-784。

Chingching Chang, 2006, “The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective”, Sex Roles, 55(5-6), 345-356.

Chingching Chang, 2006, “Seeing the small picture: Ad-self versus ad-culture congruency in international advertising”, Journal of Business and Psychology, 20(3), 445-465.

Ven-Hwei Lo, Chingching Chang, 2006, “Knowledge about the Gulf War: A Theoretical Model of Learning from the News”, Harvard International Journal of Press/Politics, 11(3), 135-155.

Chingching Chang, 2006, “Enhancing Self-consciousness: Implications for the Effectiveness of Ad Appeals”, Advances in Consumer Research, 33, 503-508.

Chingching Chang, 2006, “Cultural Masculinity/Femininity Influences on Advertising Appeals”, Journal of Advertising Research, 46(3), 315-323.

Chingching Chang, 2006, “Context-induced and ad-induced affect: Individual differences as moderators”, Psychology and Marketing, 23(9), 757-782.

Chingching Chang, 2006, “Beating the News Blues: Mood Repair Through Exposure to Advertising”, Journal of Communication, 56(1), 198-217.

Chingching Chang, 2006, “Changing Smoking Attitudes by Strengthening Weak Antismoking Beliefs—Taiwan as an Example”, Journal of Health Communication, 11(8), 769-788.

Chingching Chang, 2005, “Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents”, Journal of Health Communication, 10(7), 621-634.

Chingching Chang, 2005, “The moderating influence of ad framing for ad-self-congruency effects”, Psychology and Marketing, 22(12), 955-968.

張卿卿，2005，〈從菸品廣告內容看菸商的說服企圖〉，《廣告學研究》，第23卷，頁61-91。

Chingching Chang, 2005, “Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms”, Psychology and Marketing, 22(11), 887-910.

Chingching Chang, 2005, “How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-relevant Thoughts and Product Attribute Thoughts”, Advances in Consumer Research, 32, 106-111.

Chingching Chang, 2005, “Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies”, Advances in Consumer Research, 32, 548-553.

張卿卿，2004，〈從性別差異與產品態度確定性高低來探討廣告框架效果〉，《管理評論》，第23卷第1期，頁1-24。

郭貞、張卿卿，2004，〈如果被唬弄了你會怎樣？探討唬弄式網路廣告之效果〉，《管理評論》，第23卷第2期，頁93-114。

張卿卿，2004，〈廣告與自我一致性效果〉，《管理評論》，第23卷第3期，頁93-114。

Chingching Chang, 2004, “Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement”, Media Psychology, 6(2), 169-192.

Chingching Chang, 2004, “How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations”, Advances in Consumer Research, 31, 721-727.

Chingching Chang, 2004, “Relative judgments in competitive contexts”, Advances in Consumer Research, 31, 700-707.

Chingching Chang, 2004, “The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation”, Journal of Advertising, 33(1), 83-92.

Chingching Chang, 2004, “When does gender count: Further insights into gender schematic processing of female candidates' political advertisements”, SEX ROLES, 51, 197-208.

Chingching Chang, 2003, “Party Bias in Political-Advertising Processing--Results from an Experiment Involving the 1998 Taipei Mayoral Election”, Journal of Advertising, 32(2), 55-67.

郭貞、張卿卿，2003，〈贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線上實驗〉，《管理評論》，第22卷第4期，頁81-100。

張卿卿，2002，〈競選媒體使用對選民競選議題知識與政治效能感的影響－以兩千年台灣總統大選為例〉，《選舉研究》，第9卷第1期，頁1-39。

張卿卿，2002，〈競選新聞框架與競選廣告訴求之使用及其對選民政治效能感與信賴感的影響─以一九九八年台北市市長選舉為例〉，《新聞學研究》，第70卷，頁135-165。

張卿卿，2002，〈大學生的媒介認知，媒介行為與其政治效能與政治參與之間的關係〉，《選舉研究》，第9卷第2期，頁37-64。

James C. Tsao , Chingching Chang, 2002, “Strategy in Taiwanese and U.S. corporate web pages: A cross‐cultural comparison”, Asian Journal of Communication, 12(2), 1-29.

Chingching Chang, 2002, “Self-Congruency as a Cue in Different Advertising-Processing Contexts”, Communication Research, 29(5), 503-536.

Chingching Chang, 2001, “The Impacts of Emotion Elicited By Print Political Advertising on Candidate Evaluation”, Media Psychology, 3(2), 91-118.

Chingching Chang, 2001, “The effects of personality differences on product evaluations”, Advances in Consumer Research, 28, 26-33.

Chingching Chang, 2000, “Political advertising in Taiwan and the US: Across‐cultural comparison of the 1996 presidential election campaigns”, Asian Journal of Communication, 10(1), 1-17.

張卿卿，2000，〈美國政治競選廣告效果研究的回顧〉，《廣告學研究》，第14卷，頁1-29。

張卿卿，1999，〈女性候選人在選舉中的優劣勢─以八十六年台北縣縣長候選人周荃為例〉，《選舉研究》，第6卷第1期，頁111-141。

張卿卿，1999，〈政治競選廣告對選民議題設定與預示的效果研究〉，《廣告學研究》，第12卷，頁39-64。

Hitchon Jacqueline C., Chingching Chang, Harris Rhonda, 1997, “Should Women Emote? Perceptual Bias and Opinion Change in Response to Political Ads for Candidates of Different Genders”, Political Communication, 14(1), 49-69.

Chingching Chang, Hitchon Jacqueline, 1997, “Mass Media Impact on Voter Response to Women Candidates: Theoretical Development”, Communication Theory, 7(1), 29-52.

Hitchon Jacqueline C., Chingching Chang, 1995, “Effects of Gender Schematic Processing on the Reception of Political Commercials for Men and Women Candidates”, Communication Research, 22(4), 430-458.

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