2026年4月

農業經營成功之路：糧食銷售管道多元化之實證研究
The Prosperity of Farming: Empirical Evidence from Diversifying Food Distribution Portfolio

研究論文 Article

陸怡蕙, 何率慈
Yir-Hueih Luh, Shuay-Tsyr Ho

1-31

Empirical evidence supports the consensus that adopting income-diversification strategies can improve farm household welfare. However, few attempts have been made to investigate the economic consequences of pursuing a diversified food distribution portfolio. To bridge this knowledge gap, this study identifies the determinants and economic effects of diversified distribution portfolios for farm households in Taiwan. It was found that farm households that devote more time to working on farms, using more labor, producing rice and fruit, and having a high level of managerial ability, were inclined to adopt a diversified distribution strategy. The results from endogenous treatment effect modeling indicate that farm households selling farm produce to multiple outlets significantly outperform those that mainly rely on a single outlet. Further analysis focusing on households below the poverty line revealed pronounced differences. The economic influence of a diversified set of distribution outlets was found to exert a positive, but much smaller treatment effect. Given the smallholders’ status quo of limited production resources, the findings suggest that adopting a diversified distribution portfolio can help lessen the constraints faced by smallholders in their progression toward commercialization.

糧食分配, 管理策略, 多元銷售, 處理效果, 小農
food distribution, managerial strategies, diversified portfolio, treatment effect, smallholder farmers

https://doi.org/10.7014/SRMA.2025060003

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