2018年10月

運用模糊層級分析法構建農業旅遊產值之評估模型
Constructing an Evaluation Model of Agricultural Tourism Production Value with a Fuzzy AHP Approach

研究論文 Article

陳彥呈, 李青松
Yen-Cheng Chen, Ching-Sung Lee

57-86

國內農業旅遊乃由生產性的事業轉型為服務性的事業，在新興服務事業裡農業旅遊具有很大的發展空間，由於農業旅遊經營的型態與規模趨於多元，促使農業旅遊產業市場逐漸趨向一個成熟的市場結構；然而隨著農業旅遊的興起，其所創造的產值也相形重要，而評估農業旅遊的產值目前則較無明確的調查指標與標的，因此建立評估農業旅遊之產業產值統計模式是值得深入探討的。本研究透過專家德菲法與模糊層級分析等質量兼具的方法來建構農業旅遊產值指標。研究結果顯示，農業旅遊產值統計指標主要區分為農業產品、旅遊服務、娛樂消費等三大指標，在整體觀點方面，農業產品係為較重要的調查統計指標。因此本研究建議農業旅遊相關主管機關應以農業產品作為農業旅遊主要核心指標，以期能更精確作為農業經濟發展之標的。

Agriculture in Taiwan has undergone transformation. The once production-based agriculture has now been supplemented or even replaced on many small farms by a service-based model. The managerial model of agricultural tourism is becoming more diversified, and the market of agricultural tourism is moving toward a mature market structure. With the emergence of agricultural tourism, the production value thus generated has become important. However, an explicit index and criteria for assessing the current value of agricultural tourism is needed. This study establishes such an index for statistical evaluation of the production value of the agricultural tourism industry, deploying the Delphi method and fuzzy analytic hierarchy process (FAHP). We establish three main criteria, including products, services, and expenditures. Overall, agricultural products remain an important statistical index of production value in agricultural tourism. The present study suggests that the concerned authorities in agricultural tourism apply agricultural products as the core production value output. This study will enable them to estimate and quantify the production value of agricultural tourism in Taiwan.

農業旅遊產值, 模糊層級分析法, 農業產品, 核心產值指標
agricultural tourism production value, fuzzy analytic hierarchy process, agricultural products, core production value output

經濟學, 區域研究及地理
Economics, Regional Science and Geography

https://doi.org/10.7014/SRMA.2018100002

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