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An Economic Analysis of Advertising —The Effects of Competitive Behavior, Cooperative Advertising and Market Maturity
Author: Wei-chuan Yang, Deng-yang Chou, Chung-huang Huang
Abstract full PDF textCountry-of-origin Labeling and Price Premium of Domestic Beef in Taiwan
Author: Kang Ernest Liu, Jui-ling Hsu, Wen S. Chern
Abstract full PDF textTheoretical Review and Empirical Test on International Direct Investment: Ignored Factor of Home Country Characteristics in the Literature
Author: Jiann-jong Guo, Guo-chen Wang
Abstract full PDF textProduct Differentiation and Spatial Competition between Movie Theaters: Evidence from Taipei
Author: Yu-hsi Liu, Chien-yuan Sher
Abstract full PDF textStrategic Environmental Corporate Social Responsibility and the Privatization Neutrality Theorem
Author: Yu-chun Hou, K. L. Glen Ueng, Horn-in Kuo
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